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Wishing for hi tech presents?

It seems this is the high tech holiday season. Not just the electronics flying off the shelves but the wish list for a lot of executives. With a strong 2006 about in the book, CEO's and their marketing and sales executives face demands for even more in 2007. After all, the economy is strong, companies are investing and there are plenty of high value applications waiting to be snapped up.

But I wonder how much of this is wishfill thinking. We've had the classic "rising tide" helping most industries. The conventional wisdom is that 2007 will "slow" compared to 2006 and I think this is true on average. But how many businesses achieve average results? Or want to? My guess is that any business who creates their 2007 forecast with a ruler will be disappointed.

2007 is the year for highly disciplined lifecycle product plans and smart product managers.  

Current high tech products and services need to deliver double digit growth, and pricing isn't likely to help. Robust lifecycle plans have sales and channel enhancements, specific targets for new customer acquisition, a steady pipeline of product enhancements, and retention objectives for profitable customers. All of these are tied to specific customers or niches, with a specific value propostion for each one.

I think it's going to be a busy year!

--Happy Holidays-- 

Posted on Monday, December 18, 2006 at 08:54AM by Registered CommenterBill Gilbert in , , , , , , , | Comments4 Comments | References5 References

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